[
 {
  "title": "AI transformation: faster work, different constraints?",
  "date": "2026-10-14",
  "desc": "Once a team can do in an afternoon what used to take a week, what happens to the work afterwards matters rather more. Does someone use it? Does it wait for a decision? The companion piece to the map: the work got faster, the constraints moved.",
  "label": "AI & Organisation",
  "path": "/articles/ai-transformation-faster-work-different-constraints/",
  "markdown": "/articles/ai-transformation-faster-work-different-constraints/index.md",
  "linkedin": "https://www.linkedin.com/pulse/ai-transformation-faster-work-different-constraints-niels-langereis-zxnie"
 },
 {
  "title": "We keep firing the honest fool",
  "date": "2026-08-31",
  "desc": "A model that tells you what you want to hear is not a bug in the technology, it is a preference we trained into it, and one organisations have been training into people for a lot longer. Amsterdam, 1637: the man who called the tulip market right got run out of the room.",
  "label": "AI & Leadership",
  "path": "/articles/we-keep-firing-honest-fool/",
  "markdown": "/articles/we-keep-firing-honest-fool/index.md",
  "linkedin": "https://www.linkedin.com/pulse/we-keep-firing-honest-fool-niels-langereis-wdrce"
 },
 {
  "title": "At a buy-and-build, creating a strong brand is often a missed opportunity",
  "date": "2026-07-25",
  "desc": "There is a confident genre of content right now: the fractional CMO who unlocks EBITDA for private equity. Almost every piece frames brand the same way, and almost every piece misses where the value in a buy-and-build actually sits.",
  "label": "Brand & Private equity",
  "path": "/articles/buy-and-build-creating-strong-brand-often-missed/",
  "markdown": "/articles/buy-and-build-creating-strong-brand-often-missed/index.md",
  "linkedin": "https://www.linkedin.com/pulse/buy-and-build-creating-strong-brand-often-missed-niels-langereis-siyye"
 },
 {
  "title": "The coordination problem no agentic roadmap has priced",
  "date": "2026-07-20",
  "desc": "Part three. Every company can rationally decide not to train the juniors it no longer needs, and the industry still ends up short of seniors in a decade. Nobody's roadmap has a line for the cost of that.",
  "label": "AI & Talent",
  "path": "/articles/coordination-problem-agentic-roadmap-has-priced/",
  "markdown": "/articles/coordination-problem-agentic-roadmap-has-priced/index.md",
  "linkedin": "https://www.linkedin.com/pulse/coordination-problem-agentic-roadmap-has-priced-niels-langereis-ewrse"
 },
 {
  "title": "Juniors don't build judgement by overseeing AI",
  "date": "2026-06-29",
  "desc": "The practical sequel: watching a model work no longer forms anyone. Run a gap analysis over the competency grid you already have, then build a deliberate second loop that routes real calls back to juniors so judgement still gets made. Aviation learned this the hard way and put manual flying back on the schedule.",
  "label": "AI & Talent",
  "path": "/articles/juniors-dont-build-judgement-overseeing-ai/",
  "markdown": "/articles/juniors-dont-build-judgement-overseeing-ai/index.md",
  "linkedin": "https://www.linkedin.com/pulse/juniors-dont-build-judgement-overseeing-ai-niels-langereis-hqxoe"
 },
 {
  "title": "If AI takes the junior work, where does the next senior come from?",
  "date": "2026-06-22",
  "desc": "AI is eating the execution layer from the bottom, the rung where people used to start. Keep juniors on the payroll and you can still produce a generation that never earns judgement. A system can inherit judgement; it cannot make more of it.",
  "label": "AI & Talent",
  "path": "/articles/ai-takes-junior-work-where-does-next-senior-come-from/",
  "markdown": "/articles/ai-takes-junior-work-where-does-next-senior-come-from/index.md",
  "linkedin": "https://www.linkedin.com/pulse/ai-takes-junior-work-where-does-next-senior-come-from-niels-langereis-ffw1e"
 },
 {
  "title": "The CEO AI panic of 2026 is a governance failure, not a leadership one",
  "date": "2026-06-05",
  "desc": "Most CEOs now fear their job rests on AI paying off, and boards are filing the shortfall under leadership. The real issue sits one seat over: boards underwrote a cost-cutting bet, then grade the CEO on a growth one. That is a governance failure, not a leadership one.",
  "label": "AI & Leadership",
  "path": "/articles/ceo-ai-panic-2026-governance-failure-leadership-one/",
  "markdown": "/articles/ceo-ai-panic-2026-governance-failure-leadership-one/index.md",
  "linkedin": "https://www.linkedin.com/pulse/ceo-ai-panic-2026-governance-failure-leadership-one-niels-langereis-1zyqe"
 },
 {
  "title": "Marketing is where the operating model breaks",
  "date": "2026-05-27",
  "desc": "A response to HBR's agentic-marketing piece. Marketing is not the bottleneck because marketers are slow; it is where a broken operating model first becomes visible. The orchestration layer everyone calls efficiency is really a question of who owns the work, who carries the risk, and whose budget it sits in.",
  "label": "Marketing",
  "path": "/articles/marketing-where-operating-model-breaks/",
  "markdown": "/articles/marketing-where-operating-model-breaks/index.md",
  "linkedin": "https://www.linkedin.com/pulse/marketing-where-operating-model-breaks-niels-langereis-j5mie"
 },
 {
  "title": "The hidden politics of AI adoption",
  "date": "2026-05-20",
  "desc": "The meeting was supposed to be about choosing an AI platform. Twenty minutes in it had become something else: who signs off, whose headcount shrinks, whose budget it comes out of. Most adoption does not stall on technology.",
  "label": "AI & Leadership",
  "path": "/articles/hidden-politics-ai-adoption/",
  "markdown": "/articles/hidden-politics-ai-adoption/index.md",
  "linkedin": "https://www.linkedin.com/pulse/hidden-politics-ai-adoption-niels-langereis-ywvve"
 },
 {
  "title": "The shortlist effect has a dark side nobody's discussing",
  "date": "2026-04-19",
  "desc": "Thomas Marzano’s Shortlist Effect: if an AI agent doesn’t shortlist your brand, you don’t exist. I largely agree. The part nobody discusses is lock-in; once agents learn your preferences, how does a new brand ever reach you?",
  "label": "Brand & AI",
  "path": "/articles/shortlist-effect-has-dark-side-nobodys-discussing/",
  "markdown": "/articles/shortlist-effect-has-dark-side-nobodys-discussing/index.md",
  "linkedin": "https://www.linkedin.com/pulse/shortlist-effect-has-dark-side-nobodys-discussing-niels-langereis-t7dke"
 }
]